Dietrich Mateschitz

Dietrich Mateschitz was an Austrian entrepreneur who co-founded Red Bull GmbH with Thai businessman Chaleo Yoovidhya after encountering the energy drink Krating Daeng in Asia. He helped adapt the product for European markets and launched Red Bull in Austria in 1987, building the brand into a global business. Mateschitz also became a major force in motorsport through ownership of Red Bull’s Formula One teams and supported a broad range of sports ventures.