Quotation
Quote by Akio Morita
American enterprises need to take more time to study the market situation in Japan and manufacture products the Japanese people will want to buy, instead of expecting too quick results.
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The speaker argues that American businesses should first understand Japan’s market and what Japanese consumers actually want. Rather than expecting immediate success, they should take time to develop products suited to those preferences. The quote presents patience, careful research, and local demand as more useful than rushing for quick results.
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- Congressional Record, June 25, 1973
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- Article
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