Quotation

Quote by Lorenzo Zambrano

For so many of our customers, cement is the stuff of dreams.

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Understanding this quote

The quote presents cement as more than a building material. For many customers, it represents the homes, projects, or future they hope to create. Calling it “the stuff of dreams” gives an everyday product a larger meaning: it becomes part of turning aspirations into something solid and real.

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Stanford Graduate School of Business
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