Quotation
Quote by Phil Knight
It doesn’t matter how many people hate your brand as long as enough people love it.
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Understanding this quote
The quote says that a brand does not need to be liked by everyone. Strong dislike from some people may matter less when enough others genuinely support it. Its success depends on having sufficient loyal approval, not on eliminating every negative reaction.
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- Source
- Stanford Graduate School of Business
- Format
- Article
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