Quotation
Quote by Simon Sinek
People don’t buy what you do—they buy why you do it.
Explore the idea
Understanding this quote
This means people are often drawn less to the product or action itself than to the purpose behind it. “What you do” is the visible result; “why you do it” expresses the belief or reason that gives it meaning.
Source & trust
About this quotation
- Source
- TED Studies: Management — Introductory Essay
- Format
- Article
Explore the idea
Topics
Join the community
Keep meaningful words close.
Save quotes, follow people and topics, join conversations, and publish words of your own.
Conversation
0 comments
No comments yet.
Start the conversation about this quote.

A Menu With Room to Breathe
Salma could tell a copied recipe by the second bite. What she could not yet tell was how to teach her cousin to invent one.
Read Story