Quotation
Quote by Fernando Espuelas
We want to be the Coca-Cola of the Internet in Latin America.
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Understanding this quote
The speaker wants their internet business to become as widely recognized and familiar in Latin America as Coca-Cola is. The comparison points to a strong, memorable brand with broad reach, not merely a small or local service. It expresses an ambition to make the company a leading internet name across the region.
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- Wired (Reuters)
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- Article
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